Noor has been the Regional Director Asia Pacific of ICCA since 2009. Prior to joining ICCA, he began his career in tourism marketing with the national tourist authority – Tourism Malaysia where he has handled and overseen the international & domestic tourism promotion, media hospitality, meeting & incentive projects and event organising.

In 1989, he was posted to Los Angeles and high-jumped to the meetings & incentive side for 5 years when the sales responsibility was incorporated into his portfolio. After 16 years with Tourism Malaysia, he joined the business sector in event management, sponsorship and innovative tourism projects, a background that uniquely helps him understand ICCA members’ vast range of business cultures and working environments.

Under Noor’s leadership, ICCA Asia Pacific Office has seen a major expansion in terms of size with the establishment of a Global Research Centre, and it paved the way for more comprehensive research projects undertaken by Kuala Lumpur-based research team for the benefit of members and the association community worldwide.

In his current role as Regional Director Asia Pacific, Noor continues to be a vital ambassador for ICCA and represents ICCA in numerous talks in the region at national & regional meetings forums. In addition, he provides training workshops and leads educational seminars in bidding & marketing. He also sits on the Founding Advisory Board and serves as Ambassador for the ASAE Great Ideas in Association Management Conference Asia Pacific. His aim is to help grow the international meetings industry in the Asia Pacific region.