Suman Billa

Profile

Senthil has over 20 years’ experience in the meetings, association and leisure industry. He has held a wide spectrum of positions in the meetings industry, such as CEO of the Convention Bureau of Sri Lanka and Vice President of Kuoni. He moved to Dubai in 2006 and started working for Congress Solutions International, the Professional Congress Organiser (PCO) arm of Emirates Group, eventually assuming responsibility for wide-ranging business development, sales and operations functions for some of the largest international meetings held in the U.A.E., including the World Diabetes Congress, UITP, and World Economic Forum. He has been involved in winning many Congress bids for Dubai, the U.A.E., and the Middle East region.

Academically, he holds a European Bachelor of Business Administration and a Master’s in Business Administration and is currently studying for his PhD. Senthil has been working in the global association meetings industry for more than two decades and has in-depth knowledge of global association market development. He was the Regional Director Middle East of the International Congress and Convention Association (ICCA) for three years, before being appointed Chief Executive Officer of ICCA, which is headquartered in the Netherlands, in 2019.

Senthil was named Global Business Events Strategist of the Year by PCMA in 2019.

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