ICPB’s First level Entry Level Training Program for the year 2016-17 was held on 17- 18 June at The Hans, New Delhi.

ICPB apart from its promotional role in projecting India as an attractive MICE destination also performs human resource development activities for its members and industry as a whole.

This training program attracted more than 70 participants from ICPB members and non-members covering the different segments of the Industry like Hotels, PCO, Travel Agents, Tour Operators, and Institutes etc. The two days interactive program comprised four sessions with presentations from learned speakers of the Industry:

Session 1, ‘Beyond Vendor Management’: covering topics on Registration Process, Payment Gateway, Abstracts and E-Posters Session 2, ‘PCO-Hotel interaction’: covering topics on How to contract, Site-visits – how to prepare for them to meet client expectations, Mock session with an Association, Session 3, ‘Venue Selection & Space Management’: covering topics Venues available, Venue selection, Innovative use of space, Space management. Session 4, ‘Relevance of Social Media & Mobile Apps’: with topics Digital marketing and its importance, Mobile Applications and their impact, Latest available offerings, Case Studies to be shared.

The third session on Relevance of Social Media & Mobile Apps was conducted through GoToWebinar /GoToMeeting (a live meeting that takes place over the web which can be a presentation, discussion, demonstration, or instructional session) with Alec Sonenthal, Director of Technology Development, Centium Software, Las Vegas Nevada

The speakers included Chander Mansharamani, Vice Chairman, ICPB and Managing Director, Alpcord Network Travel & Conferences Management Company, Amaresh Tiwari, Managing Director, AT & Seasons Vacations Travel Pvt. Ltd., Saurabh Bhargava, Associate VP – Sales, North India, Taj Hotel Resorts & Palaces, Priti Khanna, Chairperson, MCI Management India Pvt. Ltd & Co-Chair ICPB Training & Development Committee, Monimita Sarkar, Managing Director, KW Conferences Pvt. Ltd & Co-Chair ICPB Training & Development Committee – ICPB, Amit Saroj, Director, Attitude Events Pvt. Ltd, Vishal D’souza, Managing Director, MCI Management India Pvt. Ltd. Leslie Morrison, Director Sales and Marketing, Leela Ambience Hotel , Dilpreet Singh, Director Operations JW Marriott Aerocity, Rajesh Prasad, Director, Sun Business Machines Pvt. Ltd., Sandeep Amar, CEO, Indian Express Digital.

The specialised training program for the niche segment – MICE, was an effort by ICPB to provide the necessary skills to entry level management in handling the MICE activities in a professional manner.

The next training program for middle level management of ICPB is being planned for September 2016.

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