Rani George, Secretary to Government of Kerala for Cultural Affairs and Tourism is leading Kerala Tourism with new initiatives and campaigns.  The new campaign ‘Human by Nature’ developed by Kerala Tourism has already become a bench mark for tourism campaigns and focuses on connecting travel with the local community. Beyond leisure and wellness, Kerala Tourism is entering into the realm of MICE Tourism and Adventure Tourism. The efforts based on her past experience as Director Kerala Tourism has brought accolades for Kerala Tourism, both national and international.  The Responsible Tourism initiative of Kerala Tourism is paving the way for sustainable destinations in Kerala. Her wide experience in Civil Service is spread across the sectors of District Administration, Urban Affairs, Cooperation and Cultural Affairs. Her key insights have helped foster the growth of the public private partnership model of Kerala Tourism.